An all-Ukrainian information campaign to promote non-cash payments has started

As of today, the National Bank has launched an all-Ukrainian information campaign to promote non-cash payments #Cashless .
JSC “FIRST INVESTMENT BANK” also joined the information campaign.
The purpose of the campaign is to inform Ukrainians about the benefits and convenience of non-cash payments.
As part of the campaign, the National Bank and its partners will talk about current opportunities for widespread use of non-cash payments, including how to open a bank account, types of payment cards, online banking, how to make payments and transfers through payment sites and marketplaces. code. In addition, they will explain in detail how NFC technology works, how to tokenize a payment card and add it to a smartphone, “smart” watch or fitness bracelet, as well as remind the basic security rules for non-cash payments.
According to a survey conducted by the National Bank in 2020, 76% of Ukrainians have used a payment card in the last year, but only 21% have used online banking. A significant percentage of citizens, having received a salary, scholarship or pension on the card, withdraw money from it at an ATM and pay in cash, – said Deputy Chairman of the NBU Alexei Shaban.
He added that the older population of Ukraine needs the most support in mastering non-cash payments, especially in the regions, as this topic requires skills not only in financial but also digital literacy.
“Therefore, we expect that young people will help the older generation to get acquainted with the nuances of non-cash payments and teach them to pay for utilities online and buy online,” said Alexei Shaban.
Thus, the #Cashless campaign is not only educational, but also social.
“The National Bank has consistently pursued a policy aimed at increasing the share of non-cash payments. We have a Roadmap for the development of the non-cash economy until 2025, which provides for the gradual transition of Ukraine to the Cashless economy by stimulating non-cash expenditures, developing non-cash payments infrastructure, reducing cash use and ensuring the sustainability of payment infrastructure, “said the Director Makarchuk.
“Today we see a clear trend to increase the number and volume of non-cash payments. Ukrainians increasingly prefer cashless payments. Cashless payments have already become a habit for many Ukrainians, which meets their current needs. At the same time, it is an indicator of both the growth of financial literacy and confidence in payment innovations. We are confident that thanks to the information campaign, citizens of all ages will find answers to all their questions and use various non-cash payment instruments even more often, “commented Olga Vasyleva, Deputy Director of the Payment Systems and Innovative Development Department of the NBU.
For educational purposes, the National Bank is also launching a special web page (landing) “Cashless” with detailed information about the campaign and non-cash payments.
The #Cashless information campaign will run for three months in all regions of Ukraine with the support of the International Finance Corporation (IFC) in partnership with the Swiss Secretariat for Economic Affairs (SECO) and the UK Good Governance Fund, the Individual Deposit Guarantee Fund. and Cyberpolice.
The campaign is a continuation of information campaigns on the security of cash payments #AnatomyHryvnia and anti-fraud #ShraudGudbay .
Reference:
General partners of the #Cashless information campaign: Individual Deposit Guarantee Fund, SPACE, Mastercard, EMA, Cyberpolice, Portmone, Ipay, Kyivstar, Alfa-Bank, Eldorado, Foxtrot.
Information partners: PrivatBank, Oschadbank, Ukreximbank, Raiffeisen Bank, Ukrgasbank, FUIB, Ukrsibbank, OTP Bank, CREDIT AGRICOLE BANK, Universalbank, Kredobank, ProCredit Bank, TankCredit Bank, TankCredit Bank, Tankbank MTB Bank, Idea Bank, Pravex Bank, Bank Lviv, Globus Bank, Sich Bank, Crystalbank, Industrialbank, RVS Bank, Radabank, Clearing House Bank, First Investment Bank, Poltava Bank, Forward Bank, Motor Bank, Ukburbu Bank, Ukr , Ukrainian Capital, Bank ¾, UNEX Bank, Asvio Bank, European Industrial Bank, Polycombank, Bank Trust-Capital, Bank Portal, AMERICAN CHAMBER OF COMMERCE IN UKRAINE, European Business Association, All-Ukrainian Association of Money VSAD IT-Grandma NGO, Velmart, Velyka Kyshenya, COOP Ukraine, YASNO – supplier of electricity, gas and energy efficiency solutions.